About TDW Consulting

TDW Consulting is an online ad agency that manages search engine campaigns for various clients across Google, Yahoo, Ask, MSN, and other search engines. We help manage and grow our clients' paid search marketing efforts. At TDW Consulting, we focus purely on the area where we have deep expertise – cost-per-click search.

Principal at TDW Consulting

Terry D. Whalen

Terry is a certified Google AdWords Professional and a partner at TDW Consulting.  Since early 2003, he has managed search & other online marketing channels that have generated millions of dollars worth of revenue for clients such as Stamps.com, CitrixOnline, IdentityGuard.com, Autoweb.com, Tickle.com, SoftwareOnline.com, Stopzilla, Taleo and Pacific Security Capital, among others. In addition to consumer marketing, Terry also has deep expertise with B2B lead generation, including all facets of search engine marketing, landing page development & split-testing, and using disparate data sources to compute true cost/sale metrics.

Prior to founding his own online marketing company, Terry marketed GoToMyPC software through search engines, ISPs, and other online marketing channels, helping to generate tens of millions in revenue, building what is now a leading online consumer brand, and leading to a $225 million acquisition of GoToMyPC/Expertcity by Citrix Systems in 2003. From 1998 to 2001 he was CEO of Epitonic, a 30-person online music company based in San Francisco. Epitonic was backed with $3.5 million from CNET and angel investors, and was sold in 2001 to Chris Blackwell's Palm Entertainment.

Terry received his MBA from UC Berkeley's Haas School of Business in 1998, and his BA in Political Economics from UC Berkeley in 1990.